People who have been following the recent trends in technological growth will quickly realize that mobile technology has become more popular, and has taken its rightful place as the technology of choice. 2014 will see an increasing shift toward the mobile revolution, cementing its place as the preferred mode of computing.
For those who are not quite convinced, however, there is mounting evidence in favor of mobile technology. Yahoo’s CEO Marissa Mayer told those in attendance at the World Economic Forum in Davos, Switzerland that, “more users access Yahoo’s content on mobile devices and tablets than on personal computers.”
As a result of this development, Mayer states that “it makes connecting and trusting people easier.” Though mobile technology has been around for a while now, the increasing awareness of its continuing growth is making people think about the advantages that mobile technology brings to the table. As time goes on, more and more aspects of these advantages are revealed to us, including how these devices can be used increase sales.
There is a lot of evidence in favor of mobile tech, and 2014 has been a particularly strong year for the growing industry. Here are some ways that mobile computing has usurped the throne of the mighty PC:
In 2011, smartphone and tablet sales caught up to PC sales. In 2013, smartphone and tablet sales hit 1.25 billion units, while PC sales dipped below 2011 levels with sales figures in the neighborhood of 300 million.
So, why is this new trend so important to business owners? New trends can significantly alter the demands of the populace and alter the way they choose to do business. Organizations need to adjust to meet these new demands or risk being left in the dust. Even a farmer who sells produce for a living will lose out to their competitors if the consumer doesn’t know where the farmer set up shop. By broadcasting to the world with social media what they are selling and where they currently are located, the farmer can significantly improve the amount of business he or she receives. With new mobile apps, such as card readers, farmers can accept more diverse forms of payment and attach QR codes to the packaging of their products, which can direct customers to a specialized blog about produce and farming.
Returning to Mayer’s statement, mobile technology “makes connecting and trusting people easier,” these benefits are as useful to businesses as they are for the ordinary citizen. This connectivity is made possible because mobile technology allows the consumer to gain access the world’s data. This lets your customers have greater access to your website and your services, as well as interact with you via social media or blog forums. By showing your clients that you are always accessible, you’ll be developing a level of trust that will foster a good relationship with your customers that can’t be developed by desktop PCs alone.
This growing trend toward people using mobile technology means that new applications are being created every day that let people maximize the advantage of this new business model. It is in your company’s best interests to revamp your IT infrastructure to allow your staff to access the company’s network using their mobile devices. Not only will production increase, but communication between employees will improve.
Quikteks can help your business take advantage of this mobile revolution. Give us a call at (973) 882-4644 and we’ll help you improve the way you do business on the go!