b2ap3_thumbnail_trendfive400.jpgBig changes are happening in the world of technology. It is important that your business stay on top of these changes in order to remain competitive. By taking advantage of the latest trends, you will be provided with solutions designed to maximize profits. Here are five of the latest trends you need to watch for in 2014.

Data Analytics
It’s been said that, “Data drives business.” This is proving to be the case. More and more companies are compiling data from different sources and crunching the numbers to make accurate business decisions. This demand for more data has led data analytics to discover actual reach and intent. Increased data analytics will also produce a rise in customer relationship management solutions. These trends in data analytics are sure to continue to skyrocket in 2014.

The Importance of Digital Marketing
If a business wants to reach new customers and new markets, then it’s vital that it pays attention to its web presence. Having an SEO-friendly website along with a social media strategy is what’s driving marketing today. Ten years ago a business could look at its website as a give-or-take option, but now it is the primary way the world does business. If you do not taking full advantage of digital marketing in 2014, your competition will.

The Cloud
Cloud computing was one of the hottest technology trends of 2013, and will continue to grow in 2014. The cloud allows for businesses to store their data to an offsite data center. The cloud offers organizations increased security and the ability to access their information from anywhere. As the cloud grows in popularity, it becomes even more affordable. A reduced price point will give even more businesses access to cloud technology, which will fuel the need for software developers to create more applications. Look for 2014 to be a very cloudy year!

Wearable Technology
In 2014, the sight of people walking around with advanced technology accessorizing their bodies will become more common. You are already seeing it with smart watches that interact with smartphones, this will become even more prevalent in 2014 when Google releases its wearable product “Glass.” Wearable tech is a fun trend that you can take advantage of to increase personal productivity. It also presents businesses with new and exciting marketing opportunities that will be developed and expanded upon in the upcoming year.

The Collection of Your Personal Data
Data collection is one of the fastest growing technology industries as more personal information is collected, processed, and analyzed from an increasing amount of sources. The proliferation of new smart devices like wearable tech will no doubt aide in creating more data to be collected pertaining to what you buy, what websites you browse, the places you visit, and much more. In 2014, you will see new ways that businesses can take advantage of this data to improve delivery systems. For example, Amazon is developing drones that will deliver packages directly to your home, and eBay is developing ways to deliver products to your location using the GPS on your smartphone to find you.

2014 looks to be another exciting year for technology! We don’t know exactly what the upcoming year will hold, but we do know that your business can prosper in 2014 if you take advantage of these trends. Don’t be intimidated by all the new trends, Quikteks can help you understand and take advantage of the latest solutions in order to grow your business. Contact us at 973-882-4644 to learn more about how technology can help your company succeed in the New Year.



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